Last Friday, the Washington Wizards released their Arabic language social media accounts which are on Twitter and Instagram. The Wizards are the first NBA team to have a presence in the Arabic language.
In a press release by Monumental Sports & Entertainment, President and Chief Commercial Officer Jim Van Stone said the following:
“We are excited to add Arabic-language social platforms to our global portfolio. We know that Arabic-speaking basketball fans are going to enjoy our content and will feel more connected to the Wizards.”
While the Wizards don’t have a player from an Arabic-speaking country, they do have a partnership with Etihad Airways, one of the two flag carriers of the United Arab Emirates. In addition, there is also a significant Arabic-speaking population in the DC area.
I certainly don’t think that it’s a bad idea for content to be in another language. But it’s more important to see the Wizards have a great team on the basketball court. Let us know your thoughts in the comments below.