The content will include a Hebrew team website which will apparently be launched soon since it isn’t online yet after checking the team site, a Hebrew Instagram account and a Hebrew Twitter account. They will also have a “Wizraeli Podcast” in Hebrew with a new digital team led by former Maccabi Tel Aviv Chief Marketing Officer Yaron Talpaz.
As you may be aware, the Wizards started out the 2020-21 NBA season with the most non-American players in the league. They have been strategic about adding content in other languages, in particular with key young players like Hachimura and Avdija.
I think this is something the Wizards will keep doing in the future if they add players from other countries where English isn’t the native language and/or if NBA basketball isn’t particularly popular.
For example, if the Wizards find the next great basketball player from South Korea, we can expect to see a Korean site, social media accounts and a podcast. And given that Korean music is now popular worldwide including the U.S., we could even see BTS or BLACKPINK make the next opening player intro video. Likewise, if they find a potential superstar from Turkey, we’ll see content in Turkish. And if the Wizards get a future NBA first round pick from Belgium, they’ll add content in Dutch and French given that the country has a rather even split of native speakers of both languages. I think you get the picture so I’ll leave this rambling thought at that.
I like the strategic decision to add content in more languages from a business perspective, but this appears short-sighted to me for this reason. I’m concerned that these moves could backfire if Avdija and/or Hachimura were traded to another team at some point. Would there be enough Israeli and/or any fans who would be interested in Wizards content, especially when Washington isn’t a league contender? In fact, the Wizards are the worst team in the league.