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On Thursday, the NBA released its a report about merchandise sales on NBA.com during the playoff push. The report listed the top selling items from April through June for both individual players and teams.
The Wizards’ playoff run helped John Wall crack the top 15, right behind Golden State’s tandem of Klay Thompson and Draymond Green, and ahead of Jimmy Butler and Damian Lillard.
Steph Curry, LeBron James atop NBA's most popular jerseys, per sales at https://t.co/Rz3pC8kien. Warriors, Cavs top team merchandise list: pic.twitter.com/biuc2mEUqR
— Jeff Zillgitt (@JeffZillgitt) June 29, 2017
While Wall will be happy to be in the top 15, he probably won’t be thrilled rival point guard Isaiah Thomas ranked 7th in the league during the same span. Clearly, the faces of the this season’s dramatic, seven game Eastern Conference Semifinals are becoming faces of the league as they both head into their primes.
The league also announced the top 10 teams in merchandise sales. The Wizards, unfortunately, did not crack this list for what could be a variety of reasons. Five of the eight teams that finished with a better record than the Wizards ended up in the top ten, so if the Wizards can improve next season they could see themselves vault into the top ten.
Another factor potentially limiting the Wizards team merchandise sales is the league switch from Adidas to Nike as the provider of uniforms. The stars and stripes jerseys, a fan favorite the team wore at home throughout their playoff run, sold out before the playoff run and the team was unable to sell any more due to the switch. Had the stars and stripes jerseys been available for longer, it is very possible that the Wizards could have vaulted into the top 10 and Wall could have finished higher in the player rankings.
For Wall, being in the top 15 is welcoming news. Beyond finally getting national recognition, this shows Wall’s has marketability, which will be very helpful for him as he searches for a new shoe endorsement deal this summer