marketing Stories - Bullets Forever
NetSationals a Hit on TODAY
The NetSational Dancers made yet another appearance Saturday, this time on the Today Show. The 60+ Dancers spoke about the music, the dancing and the fans...as well as how much the group means to them as friends and as a lifeline. Visit msnbc.com for breaking news, world news, and news about the...
Nets Battle Perceptions in Brooklyn
Even as Barclays Center construction goes horizontal as well as vertical --with steel for the first floor being installed last week-- there remains within the sports industry, among the team’s fans and maybe even a few players-- confusion about the move to Brooklyn. Sports Business Journal...
Attendance Still Down, But Fan Enthusiasm Is Up
With a quarter of the Nets home games (10 out of 39) in the books, the Nets are still near the bottom of NBA attendance, ranking 27th out of 30, and only slightly better than last season. Still, numbers tell only part of the story. By committing $4 million to break their lease at the IZOD, the...
Yormarks Like a Challenge
The Times profiles Brett and Michael Yormark, who run two of sports' most distressed franchises, the NBA Nets and the NHL Panthers. They claim they like the challenge and in the words of the Times, "have become two of the most aggressive, innovative and sometimes controversial salesmen in...
Are Nets Encouraging Russians to Smoke More?
Smoking inside NBA arenas has long been banned, so why is lighter maker Zippo buying signage at the Prudential Center? The team will soon announce it has signed a one-year deal with Zippo for signage as well as spots on Nets' radio broadcasts and ads on both the team's English and Russian...
Nets Lock Up Nivea For Locker Room In Six Figure Deal
Smelly socks and jock straps, mens' cologne and hair gel...these are the things of NBA locker rooms. And in the case of the Nets, add Nivea skin care products. The Nets have signed a deal with Nivea to promote its mens' care products in their new locker room at "The Rock". The deal is worth...
Nets Social Net Savvy
The Nets' social networking visibility has dramatically increased over the last several years with a presence on Facebook, Twitter, Flickr, YouTube and MySpace. Their traffic on Facebook is up 350% and Ben Couch's offerings on NetsBasketball are now followed by 23,000 tweeps. That's up 300%. Fast...
Yormark: "We Loved Yi But We're Going in a Different Direction"
In an interview with Sohu, the big China website, Brett Yormark talks about how he hopes Chinese firms will use the Nets as their global entre, in spite of the team's trade of Yi Jianlian in the off-season. The Nets sent Yi to the Wizards in late June in a salary dump that also cost the team $3...
Nets Think Globally, Act Locally
The Nets are thinking globally...and expect to arrive in Brooklyn in 2012. In the meantime, they will be acting locally, as in Newark. And Newark is thinking about them, too, despite that temporary address. Some see it as an audition for a new NBA team in New Jersey. Others are just happy to...
For Nets, Going Global Not So Easy
The Nets keep talking about branding themselves as the World's Team. The NBA's first international owner wants it. The team's marketing maven is convinced it's going to happen. And certainly, they're pushing the product. A game against an Israeli team to open preseason, Open Practice in Russia,...
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