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Midnight Madness: An incredible experience

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I know there was a practice going on, but honestly, I can't really tell you much about what happened.  That's because I was just so overwhelmed by the environment.  I've never experienced any sort of Midnight Madness, so maybe this is hyperbolic, but what I just witnessed really was an incredible, groundbreaking thing in this league.

The NBA feeds to an increasingly corporate clientele.  It's a side effect of big business, and it's lucrative for everyone.  The unfortunate side effect, though, is that the connection between the player and the fan has faded.  Practices are increasingly off limits.  Diehart fans are increasingly relegated to upper decks.  Players use mediums like Twitter to get "closer" to their fans, but really, they're getting even further apart, using a services that provides a barrier between them and their devotees.  So to see an NBA organization put on some sort of event where they went completely out of their way for their most devoted fans was one hell of a treat.

And it really was the entire organization going out of their way.  The players did their part, of course.  Josh Howard, who isn't even cleared to run due to the knee injury, made the trip, participating with everyone during pre-game stretches and donning a uniform when introduced.  John Wall didn't dance, but after it was all over, he went and signed autographs.  JaVale McGee, normally the least talkative player with the media, was the one to address the fans and thank them for coming out, and he was also the first to go and sign autographs.  Ernie Grunfeld made an appearance.  Ted Leonsis flew in from New York to be there.  Flip Saunders, of all people, lingered to sign autographs.  Tom Izzo, for some reason, made the trip.  

Finally, in what I felt was one of the most powerful moments of the night, the entire team lined up and tossed towels into the stands.  There was a genuine appreciation on the players' part, and several said there were far more people there than they thought there would be.  It would have been very easy for the players to nix the idea, but they went along with it and did everything possible to put on the kind of show that teams rarely put on for their fans anymore.  It was so refreshing to see, and I'm proud to say I am a fan of a team that is this forward-thinking and this willing to sacrifice for its devoted fanbase.

It makes you wonder: what if a team that had more starpower did something like this?  Why couldn't the Lakers do this kind of event this year before they go for a three-peat?  Why couldn't Miami capitalize on that free-agent buzz and do this?  Who knows.  Maybe the Wizards just paved the way for a new way of thinking about training camp.  

If so, I'll be proud to say I was at the first of these Midnight Madness NBA events.  Everyone in the organization, from the owner down to the game operations staff, should be proud that they participated in the first NBA event of its kind. 

[More tomorrow].

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It was a fantastic event.
The phone booth will be rocking this season.

by g zeller on Sep 28, 2010 8:40 AM EDT via mobile reply actions  

Glad to see people really came out!

A friend and I had made plans to go, but when I found out it was going to be on NBATV, we decided to just watch from home and save the trip. I figured that’d be the case with a lot of people and it would hurt attendance, and I’m sure it did, but there was still a respectable showing.

by Crum on Sep 28, 2010 8:59 AM EDT reply actions  

I couldn't go

I live too far away, but I watched on NBATV. I enjoyed it. liked what I saw, even if it was a scrimmage. Gil is on, Morrison hit some shots. Liked the energy. This is my favorite time of the year. Not if only I can find some analysis of last night.

by Danyon Rome on Sep 28, 2010 10:10 AM EDT reply actions  

Scrimmage

I plan on drafting some thoughts and posting later today. Much like Mike it was easy to get sidetracked by all of the other activities that were happening on the floor and in the stands.

Follow me on twitter - @CJ_202SB

by CJ Hempfield on Sep 28, 2010 11:52 AM EDT up reply actions  

Luckily I was able to go and really enjoyed myself

I even saw Big Georghe Muresan walking around and was able to get a pic with him.

by TheRealBigMike on Sep 28, 2010 10:37 AM EDT reply actions  

Great coverage on NBA TV

Having been transplanted out here in LA for the last 8 years…they dont need midnight madness. The team is already covered/treated like the Redskins are in DC….fanatics.

by arijordan on Sep 28, 2010 11:57 AM EDT reply actions  

Gil

I saw about 10 minutes of the scrimmage on NBA TV before going to bed. Gilbert looked trimmer and appeared to be quicker than he has been in several years. Did it look that way in person?

by CVC on Sep 28, 2010 1:09 PM EDT reply actions  

and hairier

My swag was phenomenal.

by se7en on Sep 28, 2010 3:27 PM EDT up reply actions  

scarier

my kids said he looked scary with the beard, like a pirate or something.

by CVC on Sep 28, 2010 7:23 PM EDT up reply actions  

very quick to the hoop.When he gets his jumpers down I think he will be dropping 40 or more at times.I hope I am correct.

by g zeller on Sep 28, 2010 8:30 PM EDT via mobile up reply actions  

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